Elad Gil, an entrepreneur, operating executive, and investor/advisor to the company, supports this idea, saying organizations can sustain 3x growth as team complexity increases by implementing the right organizational design.
That said, a marketing organization that's scaling up will need a new, hypergrowth-friendly team structure. The template below walks through three phases on the journey to a team of 25:
Foundation
Specialization
Scale
We’ll discuss what marketing roles you need at each phase, associated metrics, when you should hire specialists, and overall outline an effective marketing organization structure for rapid growth. The best hiring sequence will ultimately vary from company to company, but these suggestions are a great place to start.
comparison chart showcasing the differences of a marketing team in each stage of hypergrowth
Phase 1: Foundation (5–10 People)
marketing team structure at 5-10 people showing content manager, vp of marketing, demand generation manager, paid media specialist, etc.
As a company reaches $5–15M in annual recurring revenue (ARR) and acquires over 100 customers, the first phase of team building begins.
This stage is all about establishing the core marketing functions and setting up foundational tools and processes. A big part of this is hiring generalists with wide skill sets who can wear different hats if needed.
Learn more about the skills all marketers should have in our article, “20 Technical Skills Every Marketer Needs.”
While the priority of some roles will depend on the nature of your product and business, others are universal. The actual job titles may change, but here are the roles I’d recommend at this phase:
VP or Director of Marketing
This role leads strategy, manages early hires, and aligns the team with business goals. They also tend to be the marketing decision-maker and the one held accountable for hitting metrics.
Efficiency metrics: Return on marketing investment (ROMI), Customer Acquisition Cost (CAC), marketing-sourced pipeline, Marketing Efficiency Ratio (MER)
Content Marketing Manager
They own content creation and SEO. They may create a variety of content themselves (i.e., blog articles, emails, landing pages, videos) or manage the production by others.
Efficiency metrics: Publishing frequency, organic traffic growth, content-attributed MQLs, first-30-day page traffic
Resources:
Free Content Marketing Certification Course: Grow Better with Content
Demand Generation Manager
This role oversees acquisition and pipeline generation. They’re focused on getting conversions and leads to sales.
Efficiency metrics: MQLs, SQLs, cost per acquisition (CPA), marketing-sourced pipeline, payback period
Graphic Designer
They create visual namibia telemarketing database content, including website materials, social media, and premium content, among other things.
Efficiency metrics: Campaign consistency rate, turnaround time per asset, engagement uplift (CTR, social shares), brand adherence audits
Paid Media Specialist
They manage advertising and paid social.
Efficiency metrics: Impressions, CTR, CPC, CPA, ROAS (return on ad spend)
Resources:
“10 Essential PPC Courses for Every Marketer”
How to Build Pay-per-Click Marketing Campaigns [+ Best PPC Platforms, Tools, and Software]
(Optional) Marketing Operations Manager
They manage automation and reporting systems. This would include working with tools like HubSpot.
Efficiency metrics: Marketing Efficiency Ratio (MER), campaign setup time, funnel conversion rates, data accuracy score