Marketing in the coming years will devour the huge amounts of data that the media will be able to generate thanks to its new uses and the powerful latest-generation information processors.
Big Data , so fashionable, will be a reality on this side of the Atlantic in the next decade
According to Glassdoor , and its research as a company shop dedicated to job search assistance, profiles capable of analyzing large amounts of data, or the so-called "Data Scientists," are going to be the sirens of this ocean, although they won't need to sing much to attract so many expert sailors from our sector.
There's no doubt that this storm will subside as a result of a somewhat unexpected technological advance
But according to the forecasts of the MGI (McKinsey Global Institute) and its strategic studies in the US market, by 2018 there will be a shortage of more than 190,000 jobs for Data Analysts and almost 1.5 million for Managers and Analysts capable of harvesting valid insights from this immense flood of data that is approaching.
It is estimated that 40,000 exabytes of information will be collected by 2020 , compared to 2,700 exabytes in 2012. If we take these estimates as premonitory, extrapolated to our market, the drought for the next decade becomes evident.
Hence, large companies and startups have their eyes on future digital marketing experts, such as web, e-mobile, and Big Data analysts—or, in a nutshell, Data Analytics Experts. If we want to be prepared for the onslaught of this tide, we'll need to understand the different profiles of data professionals we need , those who were largely unknown just five years ago.
Any marketing strategy without the participation of these experts will result in the loss of significant business opportunities.