However, as their business grows, many companies seek a more scalable CMS that is integrated with their portugal telemarketing database sales and marketing workflows. Some might choose to develop a custom website, particularly if they plan to offer in-page apps or tools. While this provides more control over the entire redesign workflow, you’ll need to manage the technical complexities that come with it.
Meanwhile, I’ve also seen businesses that host their websites on business-driven CMS like HubSpot. The beauty of this option is that it allows them to create web content, monitor performance metrics, and nurture leads from a unified platform. Moreover, they can also use HubSpot’s Content Hub to create AI-assisted content that reflects their brand voice.
7. Choose your web design team.
It’s tempting to take on the mammoth task alone. But be aware of the tasks involved when redesigning your sites. You’ll need a blend of creativity, content creation, SEO know-how, coding, and other skillsets to rebuild a website successfully.
For most businesses, their time is better spent on core activities, such as sales and marketing. If that’s the case, collaborating with an external web design team is better. For example, I’ve built several websites from scratch in the past, and it pushed me to my limits. Now, I collaborate with web designers I trust.
8. Structure your website.
Your new website must be easy to navigate, both for humans and search engines. So, decide how you organize topics, web pages, and blogs. And that’s where a sitemap is helpful. A sitemap describes the hierarchy of various web content, usually grouping similar topics together. It also serves as a blueprint that guides web designers, developers, and SEO specialists.
For example, if you run a software development company, you can organize your site into separate sections for generative AI development, mobile app development, and application testing. Then, create blogs, web pages, and landing pages for each category. This way, visitors can easily find the information they’re searching for.
The Ultimate Workbook for Redesigning Your Website
Guidance + templates to simplify your next website redesign project.
A four-part redesign planning guide
9. Create an audience-led content strategy.
Chances are, you will need to revamp most of your web content. As you do so, keep the audience in mind, because that’s the reason why websites exist. Instead of randomly publishing content, align it with your customer’s journey.
Remember, an effective content strategy not only increases conversion but also positions your brand as an authority. Think of content as a layered funnel that supports your audience throughout their purchase cycle. Each piece of content should meet the user’s intent.
Personally, I’d suggest striking a balance between transactional and informational content. Simply put, don’t only publish product pages, but also include blogs that guide the audience in their discovery, commercial investigation, and purchase touchpoints. Additionally, you can also publish case studies, whitepapers, and success stories to subtly convince them that your brand is worth its value.
Once you have decided on the type of content to publish, schedule it into an editorial calendar. You don’t have to create all the pieces of content at once. Rather, you can launch the new website with several strong pieces and continue publishing from your content pipeline.
10. Apply best UX design practices.
While it’s great to have a stylish website, it’s even better to have a functional one that actually drives business outcomes. According to a study, businesses lost $1.42 trillion in sales due to poor user experience (UX). If you don’t want to leave money on the table, you need to take UX seriously.
User experience (UX) is not merely giving a website a superficial facelift with fancy colors and layouts. Often, you need a more thoughtful consideration of how users actually interact with a website. Specifically, when you optimize your site for UX, you focus on the ease of use, accessibility, and convenience that your website offers.