Photo: SEO for social networks
how to promote content on TikTok and Instagram using SEO techniques
To find the most effective keywords, find & buy verified datasets use TikTok's auto-suggestions or check the search bar on Instagram. The algorithm will suggest popular and relevant phrases to add to your profile.
Publish content regularly
Social media algorithms love activity and consistency. Therefore:
publish content regularly so that the algorithm better understands the topic of your account;
encourage users to comment, save, and repost — interaction affects promotion;
respond to comments, and on TikTok you can even make responses in video format - this will help increase engagement and improve your rating.
Analyze statistics and adjust your SEO strategy as needed
Monitoring results helps you understand how your SEO strategy is working and when it's time to change something.
Social media SEO analytics looks a little different than traditional SEO. In search, you track SERP rankings for keywords. This is almost impossible in social media, as search is driven by personalized algorithms. However, there are a few metrics that can help you gauge the effectiveness of your social media SEO.
Sharing (reposting) is a signal that content is interesting, useful, and trustworthy. In social media, it works similarly to external links on websites that increase authority in classic SEO.